Welcome to First Financial Group
Mission Statement
It is the mission of First Financial Group to assist individual and business owner clients in developing the financial strategies necessary to meet their financial goals.
Our Process
First Financial Group associates strive to provide clients with personalized, detailed direction and information.
Introducing Our Team
In today's complex financial world, it is difficult for any one person to have expertise in all of the fields that can affect a client's financial future. The members of First Financial Group have experience in a wide variety of business and financial areas. This experience, along with the technical expertise gained through the attainment of professional designations, allows our Associates to design plans that are not only technically correct but also provide practical, common-sense advice.
Quotables
The only use of an obstacle is to be overcome. All that an obstacle does with brave men is, not to frighten them, but to challenge them.
Woodrow Wilson
Give me six hours to chop down a tree and I will spend the first four sharpening the axe.
Abraham Lincoln
There are risks and costs to action. But they are far less than the long range risks of comfortable inaction.
John F. Kennedy
Nothing can stop the man with the right mental attitude from achieving his goal; nothing on earth can help the man with the wrong mental attitude.
Thomas Jefferson
What lies behind you and what lies in front of you, pales in comparison to what lies inside of you.
Ralph Waldo Emerson
First Financial Group of the South, Inc. (FFG) is a Birmingham-based financial planning firm founded in 1982 by Founder, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama and Nashville, Tennessee offering a unique team practice - a blend of technical expertise and common sense financial direction.
Disclosures
Securities: Alabama, Arkansas, California, Florida, Georgia, Illinois, Indiana, Louisiana, Maryland, Minnesota, Mississippi, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Rhode Island, South Carolina, Tennessee, Texas, Virginia, Washington, Wisconsin
