Contact Us


201 Office Park Drive, Suite 300
Birmingham, AL 35223
ph: 205-803-3333
fax: 205-803-3331
toll free: 800-255-4219


320 Pelham Ave., Suite 405
Huntsville, AL 35801
ph: 256-536-0011
fax: 256-533-1743
toll free: 877-536-0013


3320 Skyway Dr., Suite 712-A
Opelika, AL 36801
ph: 334-321-0078, x1
toll free: 888-321-0078 x1
fax: 334-321-4735
mobile: 334-319-0944


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First Financial Group of the South (FFG of the South) is a Birmingham-based financial planning firm founded in 1982 by Founder, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama offering a unique team practice - a blend of technical experience and common sense financial direction.