Clients seeking financial planning may engage with our financial planners services on a fee basis through our advisory relationship with Lincoln Financial Advisors. Consultants quote rates on a flat fee basis after an initial consultation. The fee depends on the complexity of the situation. Investment advisory services may also be provided on a fee basis through the registered investment advisor approved asset management programs. When the FFG of the South consultant assists with the implementation of other investment and/or insurance programs, the selected companies will pay a commission.

First Financial Group of the South's goal is to assist clients with ongoing financial decisions. This gives the client more control of their financial situation as a means to provide a comfort level for themselves and future generations.



First Financial Group of the South Wealth Management is an Alabama-based financial planning firm founded in 1982 by Founder, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama offering a unique team practice - a blend of technical experience and common sense financial direction.