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First Financial Group of the South, Inc. (FFG) is a Birmingham-based financial planning firm founded in 1982 by Chairman, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama and Nashville, Tennessee offering a unique team practice - a blend of technical expertise and common sense financial direction. The Firm is proud of the accomplishments of our associates and their achievements. Our associates hold many designations representing the many different aspects of the financial planning profession including:

  • CFP® - Certified Financial Planner
  • CFA® - Certified Financial Analyst
  • AEP - Accredited Estate Planner
  • CFS® - Certified Fund Specialist
  • CRPC® - Chartered Retirement Planning Counselor
  • CMFC - Certified Mutual Fund Counselor
  • PFS - Personal Financial Specialist
  • MBA - Master in Business
  • CPA - Certified Public Accountant
  • JD - Juris Doctor (Attorney)

First Financial Group's Chairman and President (on behalf of the Firm) have been cited in both Worth magazine and Medical Economics articles titled "Best Financial Advisors in the Nation."

*CPAs and JDs with the firm do not provide legal or accounting services on behalf of Lincoln Financial Advisors Corp. or First Financial Group.


ADV Information

Our Connection to Lincoln Financial Advisors Corp.

Associates and shareholders of First Financial Group offer investment advisory services through Lincoln Financial Advisors Corp., a registered investment advisor. Lincoln Financial Advisors Corp., is an investment advisor registered with the Securities and Exchange Commission, and a broker-dealer, registered with the National Association of the Securities Dealers, Inc., and appropriate state securities authorities.


Lincoln Financial Advisors - SEC Form ADV


Recognition

As Featured in Business Week

Business Week Article

As Featured in Worth and Medical Economics

 

First Financial Group of the South, Inc. (FFG) is a Birmingham-based financial planning firm founded in 1982 by Founder, Sanford B. Axelroth, CFP®, ChFC. The Firm has offices throughout the state of Alabama and Nashville, Tennessee offering a unique team practice - a blend of technical expertise and common sense financial direction.